Transformational leaders create the future.


Dave Zerfoss

Dave Zerfoss joined Husqvarna as president of its professional products division in 1991. During his 18-year tenure as president, sales grew by 1,700% (hundreds of millions of dollars).  He led the integration of distributors in the U.S. and Canada and created coast-to-coast direct distribution to more than 10,000 dealers throughout North America.

After retiring from Husqvarna in 2009, Zerfoss formed The Zerfoss Group which offers executive coaching and strategic visioning sessions for CEO’s and their executive teams.

Zerfoss is a Chair of Vistage International, the world’s leading chief executive organization. He leads CEO boards of advisors and guides the board as they process critical issues.  During one to one coaching sessions, Zerfoss is a strategic thinking partner who helps CEO’s to sort through day-to-day challenges and identify long-term opportunities.

Serving as an Executive in Residence at Queens University McColl School of Business, Zerfoss works with MBA and Executive MBA students and fulfills his purpose in life to empower leaders.

Dave Zerfoss is a sought after keynote speaker who touches, moves and inspires audiences.  He is the author of two thought provoking inspirational books, Stress is a Choice and Stress Less and Enjoy Each Day.

Barbara Zerfoss

Barbara Zerfoss has 17 years experience as a Vice President of global and multi-billion dollar corporations. She directed the opening of new channels (national big box store chains and international distributors), directed major global brand and consumer insight studies, developed strategic marketing plans that grew brand awareness, market shares and increased sales by double digits annually.

Her public relations initiatives garnered national attention and coverage in the Wall Street Journal, The Today Show, CNN, CBS This Morning, HGTV and ABC News.

As President of The Zerfoss Group, she leads strategic visioning sessions and inspires executive teams to generate simplified, powerful plans that produce breakthrough results. Utilizing her extensive marketing and international business background she offers executive coaching to CEO’s and their top executives and challenges them to identify possibilities and take action.

Engage strategic thought leaders who know how to get results.